Basketball training made personal

"Get the fundamentals down and the level of everything you do will rise."

- Michael Jordan

"I had to spend countless hours, above and beyond the basic time, to try and perfect the fundamentals." 

- Julius Erving



Hello and welcome to Hoop Life Development. We believe that all kids have the ability to be great, and it is the job of a coach to help players realize their full potential, even when the athlete may not see it. To us, this is done through fundamental skill work. In addition, we believe in teaching players the reason behind why they should be doing different moves.  This allows focus and a better connection between learned skills and game skills. Basketball has been a big part of who we are and because of that, we believe, it is beneficial to additionally focus on the character of the athlete both ON and OFF the court.

The trainers at Hoop Life Development have over 60 years of experience in the basketball world!


In high school (Ashwaubenon) I was the starting varsity point guard for 3 years and led our team to the Sectional Championship my junior year.  I was selected to the All Conference team both my junior and senior year, as well as selected to the All State team my senior year. I went on to play collegiate basketball at St. Norbert College (De Pere, WI) and was a 4 year starter. In college I started every game that I ever played! My sophomore year our team went 16-0 in conference and played in the Division III NCAA tournament. We were ranked as high as #21 in the nation! Post college, I continue to play in various men's leagues and open gyms.


After college I began my coaching career in Marshfield, WI in 2004. I've coached at the grade school level, high school level and collegiate level since then. I have been a part of teams that have won conference championships, teams that have had great success and teams that have not. I have helped start a feeder program for youth and have put on camps for kids of all ages. All of these experiences have made me into the coach I am today.


Contact Us

Appleton, Wisconsin

Mobile: 920-362-6704


The athlete and trainer will collaborate to customize the goals of each session. A session is 50 minutes of highly focused drills and instruction. May include up to 1-3 additional athletes to enhance session


A group session is with a trainer and up to 5 athletes that are brought to the session as a group. The session will be tailored to the athletes' abilities and will be 50 minutes in length.


An open session is with a trainer and up to 10 athletes.  The session will be tailored to the athletes' abilities and will be 50 minutes in length.  An open session will be high intensity with focused drills and hard work.


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